For the first Travel Massive event of 2020 we partnered with PRSA to bring together our communities.

The evening began with an hour of professional networking and brought together over 80 leaders in the Public Relations and Travel industries, who came together to connect and learn more about influencer marketing for travel and tourism.

We had an hour of networking over wine, margaritas, mexican tacos and Palmar chinese food.

The panel was moderated by Taylor Dolven of the Miami Herald and included Scott Eddy – TV Host for Video Globetrotter (Lifetime), Nina Zadeh – Founder of SIDEWALKER, Jennifer Johnson – Vice President of Zapwater Communications and Mike Tewel – Founder of AXCESS Media Group / ARTRPRNR.

(left to right: Taylor Dolven, Mike Tewel, Nina Zadeh, Scott Eddy and Jennifer Johnson)

We discussed the different kinds of influencers, surprisingly they are not only on social media, email is one of the most powerful forms of influence as well. 

Most of the panel went through the steps of creating a successful influencer campaign and also touched on how influencers can help with crisis management.