Having a Better Brand Is Better Than Having a Better Product
Perception Isn’t Always Half the Battle; Sometimes It’s the Entire Battle… In the marketing community, there is a struggle...
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Why Too Much Personalization Can Be a Problem for Brands
An independent coffee shop may seem an unlikely place to uncover digital transformation, but a friend of mine owns...
Is this a good move for Snapchat vs Zuck?
Snapchat is said to be in the late-stage process of acquiring mobile search and discovery app Vurb for...
A Plea From David Lombardi, An Early Pioneer of Miami’s Wynwood Art District
Wynwood, an artsy district once plagued with creative entrepreneurs & hipsters quickly became plagued with an exotic illness, after 15 cases of...
Why Walmart bought Jet.com
After a week of speculation, it has been officially announced that Walmart will acquire innovative ecommerce company #JetCom, for which it...
Are you a candidate for reinvention?
To survive — let alone win — in the 21st century, individuals and organizations must be able to change internally faster and...
This Weeks Member Spotlight – Locate Paradise
Tell us a little about yourself and your company. Give us the elevator pitch. My name is Danielle Casey...
7 Lessons To Learn From The Fastest Women To Hike The Appalachian Trail
A couple of years back, I walked from Georgia to Maine on the Appalachian Trail. At the time, I became...
7 Lessons To Learn From The Fastest Women To Hike The Appalachian Trail
Liz Thomas A couple of years back, I walked from Georgia to Maine on the Appalachian Trail. At the time,...
What helped me overcome self doubt (when nothing else could…)
The first paper I didn’t hand in was a three-page report on the movie Cool Hand Luke—in seventh grade. Three...
Don’t Let Outside Funding Kill Your Startup Passion
One of the myths I often hear as an advisor to many entrepreneurs is that their lifestyle would somehow...
Come on Baby Light My Cultural Fire
Ping pong tables, free beer Fridays, and unlimited Vacation are not culture. Culture is not an afterthought. It’s the...
Can’t beat ’em? Lure ’em! How the Pokemon Go craze can drive traffic & increase sales.
As Pokemon Go users tread across their towns in search of Pokemon; retail shops, restaurants, coffee shops and other businesses are...
How to Bounce Back After A Major F*ck-Up: A Perfectionist’s Guide
I am a recovering perfectionist. Several years ago, I realized that I had spent so much time saving face,...
Training is for bosses, period.
Many managers feel that training employees should be left for someone else. So, they go hire a training company to train...