The Realtor with The Views: Laura Guiral

Colombian-born, New Jersey raised, and now Miami resident, Laura Guiral, is a Real Estate Agent with Coldwell Banker. Her presence in social media has been a pillar in building her own brand and forming incredible relationships with her customers, leading her to adopt the nickname “Laura, the realtor with the views”.

We had the opportunity to ask her a few questions and get insight into her journey and professional career.

What Inspired You to Choose A Career in Real Estate?

I started my Real Estate career 5 years ago, it was very unexpected. I was simply looking to gain knowledge for my personal investments when the CEO of a company I worked for as a Jr Accountant recommended me a Real Estate book that opened my life to new perspectives.

After reading the book, I randomly saw a good old friend who was in Real Estate and he told me how great he was doing. I was great at my job but I felt that it was limiting me, I got very excited about the fact Real Estate had no limits as I would be able to see amazing results from my hard work and dedication.

What is The Biggest Challenge You See Buyers Nowadays Facing?

I personally believe at this moment it is the low inventory, we just have to adjust to it.

Who Has Been Your Biggest Inspiration?

My mother has always been my biggest inspiration. I remember all the things she went through as I was growing up and the way she would react towards it, always with love and belief in the positive outcome. She reached for the sky, and she still does, knowing that the sky has no limits. She inspires me in all areas of my life to always look forward, be focused on my own path and do everything with amazing intentions.

What is The Biggest Lesson You Learned From A Mistake?

Master what you are good at and don’t rush it. Staying consistent and putting your own personality into it, that’s the key to success.

What is The Best Piece of Advice You Ever  Received?

To always be yourself, stay focused on your path. Also, as you build your entrepreneurial life make sure you are simultaneously building upon the other areas of your life. This will keep your happiness and vital energy up while getting to your personal goals.

What is A Personal Habit That Contributes The Most to Your Success?

Always going that extra mile whether is needed or not. Make my clients and myself feel at peace and satisfied, this is a major contribution to a business made of relationships.

What Book Had The Greatest Impact on Your Life?

Energy Anatomy – Caroline Myss, PH.D

What Are Some Design and Feature Trends You See Forward-Thinking Developers Implementing?

I see developers going back to building spacious homes. Since the [Covid-19] pandemic, a lot of people had to keep working from home, home-school their children and workout from home. I see those 3 spaces being a huge implement to future developments. Also, very secured and smart homes since the crypto and tech world is making a major jump in South Florida.

How Has Social Media Contributed to Your Success As A Realtor?

This has been the greatest experience, I was able to build my own personal brand all through my daily Real Estate stories on Instagram. I am now known as “Laura, the realtor with the best views” and I have friends from New Jersey and New York always sending me referrals. It is a big accomplishment to build your own brand by simply posting the daily showings or home related information on your social media.

What’s The Most Important Tool for You As A Realtor?

Google Calendar App – keeps me on time.

Who is Your Favorite Architect?

Denise Preschel and Sheryl Bassan. I loved their design philosophy, they innovate the design in a unique way for each client.

What is The Biggest Mistake You See Luxury Buyers Making?

The biggest mistake in today’s market is waiting too long to make the decision and losing it to another buyer.

Are You Seeing More Local or Out-of-town Buyers in Miami?

I will say about 80% of my clients are out-of-town buyers.

What’s Your Favorite Property on The Market?