As an ardent follower of real estate industry influencers on Instagram, I was deeply intrigued by an account that didn’t merely offer eye-catching visuals. Dr. Mohammad Baydoun’s account was a treasure trove of insights and educational content about construction, urban planning, and the intricacies of the most striking towers in Dubai. I was keen to know more about the person behind these insightful posts, and so I reached out to Mohammad Baydoun. He generously agreed to share his story.

“I embarked on my architectural journey at the tender age of eight,” Dr. Baydoun began. “I was mesmerized by my cousin’s graduation project from the School of Architecture. I asked if I could help, and disappeared for a few days working on the project. Before I knew it, I had designed my own building. When my father, a skilled carpenter, saw what I had created, he declared, ‘Son, you cannot be but an architect.’ From that moment, he sparked a flame in me that continues to burn.”

Dr Mohammad Baydoun

Dr. Baydoun’s credentials are as impressive as his early interest in architecture. Holding a Masters in Business Administration and an unparalleled PhD in Risk Management of Development Projects, he has become the first and only person in the MENA region with this specific expertise. He has also made substantial academic contributions, with a tenure at the American University of Beirut and 18 publications to his name, in addition to two books. His foray into the disciplined world of martial arts saw him earning two black belts, in karate and mixed martial arts, along with several championships in Muay Thai and CrossFit.

“She made me believe that I was unique, that I could achieve anything. I have been striving to live up to that belief ever since, whether academically, professionally, or athletically.”

Serving as the Head of Development at Damac Properties, the leading real estate development company in the UAE, Dr. Baydoun’s influence is far-reaching. Reflecting on his role, he said, “I am responsible for developing the vision and ideas for all the projects that we are launching. I also identify the design, look and feel, craft the sales pitch, and develop the marketing strategy.”

“Just as Apple crafted an irresistible narrative for the iPhone, we strive to create compelling narratives for each of our projects,” Dr. Baydoun said. His understanding of the target audience and knack for storytelling have led to some remarkable accomplishments, like selling out two out of three towers of a development in a mere five hours.

Beyond the UAE, Dr. Baydoun’s influence has shaped projects in London, Lebanon, Qatar, Jordan, and he has his sights set on Miami. When asked about his favorite project, he proudly stated, “The Cavalli Couture project. Each unit boasts unique 180-degree views from its circular terraces, along with a private pool. It embodies what great architecture can achieve.”

Cavalli Couture

Dr. Baydoun’s social media presence is a testament to his passion for his craft. Over the past year and a half, he has utilized his platforms to share his knowledge and engage followers about real estate, construction, and Dubai’s unique charm. The wisdom and enthusiasm that he brings to his work are evident in every post, giving his audience an insight into his field and the role his company plays in shaping Dubai’s skyline.

The best piece of advice he has received? Dr. Baydoun credits his mother: “She made me believe that I was unique, that I could achieve anything. I have been striving to live up to that belief ever since, whether academically, professionally, or athletically.”

Discussing the appeal of building in Dubai, Dr.Baydoun emphasized the extraordinary pace of developments. “We are launching a new project every two weeks,” he explained. This swift pace reflects the global allure of the Dubai real estate market, attracting diverse buyers, including Russians, Chinese, Swedes, Italians, and Americans.

While the desire for luxury features is equal among both domestic and foreign buyers, local buyers show a preference for spatial designs that cater to their cultural and lifestyle needs. For first-time buyers, Dr. Baydoun emphasizes the importance of understanding the geographical subdivisions in the real estate market. Recognizing prime areas and their appreciation values is crucial. These insights are invaluable for both domestic and international buyers.

Stumbling upon Dr. Mohammad Baydoun’s account was indeed a fortunate find. His blend of expertise, passion for education, and compelling storytelling makes him an influential figure on social media and beyond. It’s an enriching journey into the world of architecture and urban planning, guided by a master in the field.