Talking Work & Life with Content Creator Valeriya Forbes


Valeriya Forbes (@colorblind_bird) is a social media content creator based in Miami and a modern-day Renaissance woman. From balancing motherhood to art to real estate and much more, find out about this driven businesswoman and artist, along with her thoughts and on social media.

How long have you been actively creating content?

I’ve been actively creating content for over 4 years now.

Where are you originally from?

I was born in the small city of Izhevsk, Russia. My family moved to Moscow when I was 13, and at the age of 16, I moved to NYC. When I turned 22 and got married, we moved to Miami. So, it’s been almost 6 years that I’ve been here in Miami.

Where in Miami do you like to take visiting friends?

I love different parts of Miami, so it’s hard to pinpoint one. If it’s for the scenery and the beach, I’d say South Pointe. A gorgeous boardwalk along with stunning boats and views on Fisher Island is the perfect day. If it’s for shopping and restaurants, I’d take them to the Miami Design District, especially when they have concerts in the main area. If it’s to go out and have fun, it would be the Brickell area.

I also love Coconut Grove and Coral Gables for its magnificent houses and a community feel.

Each area serves its purpose.

How can local business gain exposure on social media?

They should work with people that have fewer followers but have a stronger personal connection with their audience. And, of course, make sure the content creators are local and that they fit the image of the brand. 

What is your biggest challenge as a content creator?

TIME. Not enough time to do it all. I don’t dedicate much time to Instagram. I’m a full time working mom (real estate, coordinator for art events, artist and a student). Besides having my son 24/7, it’s hard for me to keep up with being a content creator because it requires time and dedication. A lot of people think it’s so easy to take photos, but they can’t be more wrong. It is actually not as easy as it seems. 

How can a content creator better engage with their audience?

Honestly, this is a hard question to answer. Engagement mostly decreases due to the Instagram algorithm constantly changing. People stop seeing your posts and eventually forget who they follow. 2 years ago it was much easier to engage with people and the exposure was amazing. To be more personal now, it’s a bit more work. Host giveaways, interact, respond to your followers, all of this helps to boost your engagement. Everyone wants to be noticed.

Who is your biggest inspiration?

Honestly, I don’t have any bloggers as inspiration. I barely follow any bloggers/influencers. My inspiration mainly comes from all the art pages and artists I follow. That’s what I truly enjoy on Instagram – besides my friends of course.

Tell us your strongest skill

Multitasking. 100%. I’m able to do so much with so little time considering how diverse my interests are.

What book are you currently reading?

I just finished reading a book on emotional intelligence and now I’ve started to prepare for my OAT exam. That book is pretty boring. It’s an almost 1000-page book with biology, chemistry, physics, and maths terminology. I love reading and I have a huge library, but back to my problem #1, TIME. Shocking right?

Equipment & Editing

Don’t laugh. I’m pretty basic. I use my Nikon camera (which I forget at home a lot or the battery’s out when I have it, haha), so mostly it’s my iPhone XS. I do have professional lights and backdrops, but most content happens so unexpectedly, I barely ever stage it.

Top 5 Apps

I use Movavi for video editing, Facetune for light and color editing (not to alter the actual face and shape though) and Unfold. 

Anything else you are currently working on that you would like to share?

Right now, I’m also working on art clutches that are original handmade artwork – wearable affordable art that is also very stylish and practical. Customized orders are more than welcome. Check out my website for more information: colorblindbird.com

 

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