Cocaine, OxyContin, Bondage and Threesomes


The dining menu offers OxyContin and Cocaine while room service features offerings like Bondage and Threesomes.

If you are searching for a hotel in Toronto you might stumble upon Hotel de Jeunesse’s website which offers all the above mentioned service.

No, these drugs are not legal in Canada and Hotel de Jeunesse  is not a sketchy underground.
It is actually a fictional entity designed to be
 a Public Service Announcement by Crime Stoppers Toronto to warn people of the dangers of human trafficking.

Created by agency Tribal Worldwide, and promoted on Instagram and Facebook as well as via banner ads, the creative for the fake hotel discreetly places the scenes and signs of human trafficking within the patterns of hotel room fabrics, including the wallpaper, bedding and drapes.

This aims to educate travellers of the warning signs associated with a human trafficking  hotspot so that they can help fight this problem.

The signs of human trafficking hide in plain sight and can be easily dismissed if you don’t know what to look for. But once you do, it becomes much harder to ignore. This creative campaign informs people and unpacks what signs to look out for.

More than 90% of the victims of sex trafficking within Canada come from Canada itself. While you might not think of Canada as having major sex trafficking problems, it is one of the growing concerns according to Crime Stoppers.

Images via Hotel de Jeunesse, WarsawPoint