We had the opportunity to sit down with Leana, Founder of Ginger Straps, and pick her brain a bit. Ahead, her inspiring take on being an inventor, entrepreneur and #Girlboss.[signinlocker]
Tell us a little about yourself and and what you do?
I am the founder and creator of Ginger Straps, an attachable ankle strap for high heels and flats. Ginger Straps is an ad-on product that provides a solution for shoes that slip on and off while walking. Previous to being an entrepreneur, I have worked in Operations for luxury brands as well as in Real Estate marketing for a Fortune 500 Company. I look forward to the future of Ginger Straps and am excited to have taken the leap into the land of entrepreneurship.
What has been the most challenging moment in your career?
Managing all aspects from A – Z by myself. When funds are not readily available, an entrepreneur has to wear many hats. There is a lot of learning, a lot of frustration, but at the end of the day, the reward is immeasurable.
What was your most braggable moment?
I would say being featured in Thinqbeta’s newsletter! Before that, being an inventor is pretty braggable. It’s an awesome feeling to experience a moment in time when an idea in your head just shows up as though a fairy just whispered into your ear.
What do you feel most challenged by?
I feel most challenged when I am overwhelmed with the day to day operations. I am a team of one and never imagined the amount of work it takes to bring a product to market. The entrepreneur life really is an 80/90 hour work week yet still 100% worth the freedom.
What is your greatest strength?
Diligence. I see an opportunity and get it done. Period. I have been working on Ginger Straps for a few years now, worked full time and part time in between, but I never took my eye off of the prize. I have done something, every single day, to make this idea turn into a tangible and real product.
What was the greatest lesson you’ve learned from a mistake?
Anything, and I mean anything that has a contract, should be reviewed by a lawyer. Let the experts take care of their expertise. I signed a bad contract and lost a ton of money only 6 months into this process. It was a huge blow and I was very close to quitting because I was trying to save a few hundred dollars.
What do you love most about what you do?
I love that every day presents a new challenge. I know that I am responsible for reaching infinite goals and that is a pretty exciting feeling. There is no salary cap on entrepreneurship and I can use my business to make a difference in the world. I have a lot of ideas for the future of Ginger Straps and they involve making our planet a better place.
What’s the best piece of advice you’ve ever received?
When there are sales, everything else will fall into place.
How do you define happiness?
Knowing that no matter how you spend your days, somehow and someway, you are impacting another person’s life in a positive way. This is my responsibility and this is my happiness.
What’s a personal habit that you believe contributes to your success?
I meditate, daily. And I can not say enough wonderful things about this practice. Also, I communicate via telephone calls (if an in-person meeting is not possible) or I meet in person when it comes to my business. There is a huge disconnect in communication these days and having the human interaction works in propelling my business. I do understand that this is not always feasible, but I make a 100% effort to make it work.
What book are you currently reading?
“The WAR of ART” by Steven Pressfield
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